Contrary to belief, marketing is the most overlooked aspect of a lot of small and medium sized businesses. I would even go as far to say that even the bigger sized businesses can overlook this powerful element that could be adding so much value to their business. If you look at some of the top brands/companies in the world today they spend millions on their marketing departments because they know how important it is to stay in the spotlight of the American consumers. This isn’t all they are doing though, they are getting your attention and then engaging with their prospects. This is tough to do for any one who has no clue what they are actually doing because it can be hard to get people to engage in content most will sift through especially if you don’t know who they are, what they actually like, and why they even took the time to look at your ad or the content you are promoting. This is the second tip and it’s simply knowing your audience and it seems so played out when people say it because most businesses know who they are selling to but when you ask them to give you some specifics of their audience it is often times hard for people spew those characteristics out and if they can they are often times hesitant. Yes you may have different audiences but when you are speaking to someone with a message make sure you identify who you actually want that message going to because if it is a vast campaign it may need 3 separate pieces of content all depicted back to your one message. The final tip is to put the quality in the content or ads and engagement you have with your customers and prospects. A lot of the times people have great messages and would be way more successful if they gave more effort and put in the quality times. Yes a lot of people do not have the time especially smaller business owners. That is where a third party can come and work with you reducing the amount of time you have to spend doing the engagement and perfecting the quality of content. If you guys ever overwhelmed please feel free to reach out to us we’d be glad to help or at least give a suggestion or two.
While most companies have a good sense of who their customer and clientele are they often do a poor job at maximizing their reach to these customers. A lot of sales come from brand loyalty and reoccurring customers that have developed into the customers that will buy and promote your products for you. The goal to getting 3x the sales is not only marketing to those people but the people just like them that are just on the fence of joining the club. Most times if you engage this crowd it will tap into the people looking for you anyway. Whether you promote a new product that has added in an aspect of the culture or characteristic valued by your audience or market your brand by creating great ads that attract those exact customers. Whatever direction you go you want to head towards the direction of positivity most people get discouraged because of the negative feedback and the negative feedback is often people who are not your customer, people who would never become brand loyal to your company or even buy your product to begin with. The idea of putting your creativity on the will always come with backlash no matter what it is look for the positive comments, the positive likes and views. Which is another major impact to increasing your sales, analytics, that word can bring fear in a lot of people but analytics is fairly simple and most channels offer a way to see these analytics incising views, impressions, and click aways. These statistics are not only vital to your business they will tell you what is working and what is not. This can help bring your marketing campaigns to the next level because if you are always trying to figure out the best way to get your message out there this will help tweak and learn where to make adjustments.
Most businesses don’t always focus on the marketing aspect of things when they are shorthanded and do not have any specialization in the field of marketing. This process usually only takes 15 minutes to create an Ad that can help generate a boost in your activity with your customers, I will break down this easy process step by step. First you want to identify what it is you want to effectively sell to your customers if its brand awareness, a promotional sell, or a new product launch. Once you’ve identified what it is you want to convey to your customers you must now think in which ways will your customers most likely receive this message and want to act on it. This is usually the hardest part of the process and it takes some research and an understanding of your customers to successfully do this. If you find yourself having a hard time with this step take a look at some of your competition and see how they are sending messages through ads and then come back to the process and factor that in with your customers who may be a little different and add the uniqueness of your company. Once you have your message fully locked in you must then gather a great idea to display this message whether it is a through a display, video, podcast, or any thing you bring your creative mind to doing. This can be a bit tricky when you are not skilled with putting together your creative thoughts and bringing them together. If you are able to use power point, and use a camera phone or google this is simple. You can take a photo of something that represents your message and add text to the picture and if you want to take a step further take a few more pictures and add text or talk over the presentation conveying this message more drawn out and export it as a video. Now you have a simple commercial. This is a wonderful feeling when you have a message complete that you want your current customers to see in hopes that it will bring better quality to your business to attract new customers. This process takes 15 minutes of complete focus and should be used so you can effectively engage your customers through the channels of your choice. This can be done on the fly it is such a simple process and most business owners and teams fail to do this. – Dom
Myself and anyone related to the marketing field have all come to the same realization around marketing and what it means to have success today. And that is we are lightyears from where marketing once was and the same strategies do not work like they use to. Nonetheless the basics of marketing are still the same and most of the principles still stand but the application and adjustments to new marketing platforms and culture fluctuations are where the difference lies. Without knowledge on the latest trends, popular references, and what’s going on around you, often time big opportunities are missed for businesses especially local businesses. Most people do not trust big businesses, but they are more likely to trust their local stores and support them when they feel they are connected. Most local businesses do a poor job at utilizing this trust and genuine rapport that most already hold from their customers by not adding the marketing instrument to their businesses that could gain them exponential amounts of growth. As the marketing world becomes more invasive, the companies using marketing techniques that feel more honest will hold more value in the coming years. Ask yourself which company would you rather give your business to, the company that listened in on your conversation and is now aware you need toothpaste so they advertise it on your facebook feed to you, or the company that listened to your community on the change they want to see, after posted created content letting them know they stand with them. This is the content and companies people will be more geared to giving appreciation and respect to in the near future.
I am currently working on my first eBook titled “You Can’t Market Like They Use To”, the book will go more into depth on the marketing world today please subscribe and be on the look out for the release. Any other questions or concerns feel free to reach out to me. – Dom