Myself and anyone related to the marketing field have all come to the same realization around marketing and what it means to have success today. And that is we are lightyears from where marketing once was and the same strategies do not work like they use to. Nonetheless the basics of marketing are still the same and most of the principles still stand but the application and adjustments to new marketing platforms and culture fluctuations are where the difference lies. Without knowledge on the latest trends, popular references, and what’s going on around you, often time big opportunities are missed for businesses especially local businesses. Most people do not trust big businesses, but they are more likely to trust their local stores and support them when they feel they are connected. Most local businesses do a poor job at utilizing this trust and genuine rapport that most already hold from their customers by not adding the marketing instrument to their businesses that could gain them exponential amounts of growth. As the marketing world becomes more invasive, the companies using marketing techniques that feel more honest will hold more value in the coming years. Ask yourself which company would you rather give your business to, the company that listened in on your conversation and is now aware you need toothpaste so they advertise it on your facebook feed to you, or the company that listened to your community on the change they want to see, after posted created content letting them know they stand with them. This is the content and companies people will be more geared to giving appreciation and respect to in the near future.
I am currently working on my first eBook titled “You Can’t Market Like They Use To”, the book will go more into depth on the marketing world today please subscribe and be on the look out for the release. Any other questions or concerns feel free to reach out to me. – Dom