Contrary to belief, marketing is the most overlooked aspect of a lot of small and medium sized businesses. I would even go as far to say that even the bigger sized businesses can overlook this powerful element that could be adding so much value to their business. If you look at some of the top brands/companies in the world today they spend millions on their marketing departments because they know how important it is to stay in the spotlight of the American consumers. This isn’t all they are doing though, they are getting your attention and then engaging with their prospects. This is tough to do for any one who has no clue what they are actually doing because it can be hard to get people to engage in content most will sift through especially if you don’t know who they are, what they actually like, and why they even took the time to look at your ad or the content you are promoting. This is the second tip and it’s simply knowing your audience and it seems so played out when people say it because most businesses know who they are selling to but when you ask them to give you some specifics of their audience it is often times hard for people spew those characteristics out and if they can they are often times hesitant. Yes you may have different audiences but when you are speaking to someone with a message make sure you identify who you actually want that message going to because if it is a vast campaign it may need 3 separate pieces of content all depicted back to your one message. The final tip is to put the quality in the content or ads and engagement you have with your customers and prospects. A lot of the times people have great messages and would be way more successful if they gave more effort and put in the quality times. Yes a lot of people do not have the time especially smaller business owners. That is where a third party can come and work with you reducing the amount of time you have to spend doing the engagement and perfecting the quality of content. If you guys ever overwhelmed please feel free to reach out to us we’d be glad to help or at least give a suggestion or two.