While most companies have a good sense of who their customer and clientele are they often do a poor job at maximizing their reach to these customers. A lot of sales come from brand loyalty and reoccurring customers that have developed into the customers that will buy and promote your products for you. The goal to getting 3x the sales is not only marketing to those people but the people just like them that are just on the fence of joining the club. Most times if you engage this crowd it will tap into the people looking for you anyway. Whether you promote a new product that has added in an aspect of the culture or characteristic valued by your audience or market your brand by creating great ads that attract those exact customers. Whatever direction you go you want to head towards the direction of positivity most people get discouraged because of the negative feedback and the negative feedback is often people who are not your customer, people who would never become brand loyal to your company or even buy your product to begin with. The idea of putting your creativity on the will always come with backlash no matter what it is look for the positive comments, the positive likes and views. Which is another major impact to increasing your sales, analytics, that word can bring fear in a lot of people but analytics is fairly simple and most channels offer a way to see these analytics incising views, impressions, and click aways. These statistics are not only vital to your business they will tell you what is working and what is not. This can help bring your marketing campaigns to the next level because if you are always trying to figure out the best way to get your message out there this will help tweak and learn where to make adjustments.